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X-WR-CALNAME:Dennison and Associates
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X-WR-CALDESC:Events for Dennison and Associates
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20191110
DTEND;VALUE=DATE:20191114
DTSTAMP:20260428T020025
CREATED:20191016T004103Z
LAST-MODIFIED:20191016T004103Z
UID:2880-1573344000-1573689599@dennison.wsihublab.com
SUMMARY:Community Brands Xperience 2019
DESCRIPTION:Attending: Contact me to meet up at the conference!
URL:https://dennison.wsihublab.com/appearances/community-brands-xperience-2019/
LOCATION:Home
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190810
DTEND;VALUE=DATE:20190814
DTSTAMP:20260428T020025
CREATED:20190325T231625Z
LAST-MODIFIED:20190325T231625Z
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SUMMARY:American Society of Association Executives (ASAE) Annual Conference 2019
DESCRIPTION:Developing Customer-Centric Value Propositions\nDo you know how you improve your customer’s day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can’t answer these questions\, you need to develop a stronger value proposition. And if you think your benefits are your value proposition\, they aren’t! \nParticipate in a fully exercise-based workshop to understand your customer’s needs\, develop a value proposition\, and learn a framework for testing and refining your message. Learn what a value proposition is and is not\, and leave with tools to continue creating and testing value propositions for any of your customer segments.
URL:https://dennison.wsihublab.com/appearances/american-society-of-association-executives-asae-annual-conference-2019-1/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190610
DTEND;VALUE=DATE:20190613
DTSTAMP:20260428T020025
CREATED:20190306T005227Z
LAST-MODIFIED:20190306T005227Z
UID:943-1560124800-1560383999@dennison.wsihublab.com
SUMMARY:Washington Society of Association Executives (WSAE) Annual Conference 2019
DESCRIPTION:Presenting: \nDeveloping Customer-Centric Value Propositions\nDo you know how you improve your customer’s day-to-day lives? Can your board members rattle off an elevator pitch to any type of member? Do you know why your members renew each year? If you can’t answer these questions\, you need to develop a stronger value proposition. And if you think your benefits are your value proposition\, they aren’t! \nParticipate in a fully exercise-based workshop to understand your customer’s needs\, develop a value proposition\, and learn a framework for testing and refining your message. Learn what a value proposition is and is not\, and leave with tools to continue creating and testing value propositions for any of your customer segments. \nBasic Market Testing and Analysis\nAfter developing your value propositions\, this session will help you learn a framework to determine what customer data you need and how to gather and use it. We will continue with more exercises and takeaway tools to help the non-marketer develop a market test and make a plan to analyze the results. \n\nLearn a methodology for gathering and analyzing customer data for marketing\nReceive tools to help organize your analysis\nDevelop a customer profile base on customer needs\nDevelop marketing tests and track results\nLearn to analyze results and pivot marketing efforts
URL:https://dennison.wsihublab.com/appearances/washington-society-of-association-executives-wsae-annual-conference-2019/
LOCATION:Divi
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190605
DTEND;VALUE=DATE:20190607
DTSTAMP:20260428T020025
CREATED:20190306T004630Z
LAST-MODIFIED:20190306T004630Z
UID:2879-1559692800-1559865599@dennison.wsihublab.com
SUMMARY:AMSFest Chicago 2019
DESCRIPTION:Sponsoring
URL:https://dennison.wsihublab.com/appearances/amsfest-chicago/
LOCATION:Theme Builder Layout
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190429T000000
DTEND;TZID=UTC:20190501T235900
DTSTAMP:20260428T020025
CREATED:20190306T004325Z
LAST-MODIFIED:20190306T004325Z
UID:935-1556496000-1556755140@dennison.wsihublab.com
SUMMARY:California Society of Association Executives (CalSAE) ELEVATE 2019
DESCRIPTION:Attending\n \nContact me to meet up at the conference!
URL:https://dennison.wsihublab.com/appearances/california-society-of-association-executives-calsae-elevate-2019/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190407
DTEND;VALUE=DATE:20190411
DTSTAMP:20260428T020025
CREATED:20190305T223402Z
LAST-MODIFIED:20190305T223402Z
UID:2878-1554595200-1554940799@dennison.wsihublab.com
SUMMARY:PersoniFest 2019
DESCRIPTION:Presenting: \nTraining for Change: Techniques in Change Management\nHow are association projects like personal training? It’s not a joke! Associations and personal training rely on one thing for success: change adoption. \nIn this fresh approach\, discover new change management techniques from an industry that is fundamentally based on motivating change: personal training and health coaching. See how behavior change concepts from coaching can be applied to actual AMS implementation case studies\, from an association consultant who is also a certified personal trainer and health coach. \nResistance to change is normal and\, just like with training\, having a coach is often the key to success. Learn basic psychology behind how people approach and accept change. Find out how you can use simple communication and motivation techniques to: \n\nUnderstand the stages of change\nEncourage change adoption from any stage\nBridge communication gaps on the impact of changes\nCreate frameworks to manage changes during and beyond major projects\nAnd become your organization’s change management coach!
URL:https://dennison.wsihublab.com/appearances/personifest-2019/
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